Always-on brand intelligence engineFor agencies that grow D2C brands
When a brand you manage asks why sales dropped, do you already have the answer?
ai-dm is an always-on brand intelligence engine for digital marketing agencies. It builds a living model of your brand, watches its ads, search, social media and reviews every day, finds what changed and why, and publishes the posts and ads your team approves, with evidence behind every number.
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No login needed
Billed in USD and INR. Per-brand plans or pay as you go.
Illustrative example
Running every day on Moolwan, our own D2C brand.
One person runs Moolwan's nine marketing channels in about an hour a day, on ai-dm. These cards replay its real numbers.
Read the Moolwan case studyMoolwan · real data · 29 Jun–26 Sep 2026 · bot traffic excluded
Do D2C brands still trust their agencies?
Founders stop trusting an agency when the answers get vague. Here's the same brand review, answered two ways.
Your brand asks“Why did sales drop last week?”
“Let us go through the dashboards and come back to you.”
“Here's what shifted, how confident we are in each cause, and what we're testing next. Every number links to its source.”
Your brand asks“What did we actually get for last quarter's fee?”
“Here's the campaign summary deck.”
“Here's every decision we made, why we made it, and what happened after. It's all on record.”
Your brand asks“What should we focus on this month?”
“Here are last month's numbers.”
“Here are the opportunities we see, ranked by the evidence behind them, and our plan for each.”
Why did your brand's numbers move?
ai-dm watches your brand against its own baseline, on ads, search and local. When something shifts, it tells your team what changed, lays out the probable causes, and shows the evidence behind each.
We don't build attribution models.We show what changed, the likely reasons, and the raw records behind them, so your team can decide what to do.
Change detected
Illustrative example
Which of your brand's accounts can ai-dm connect to?
Connect your brand's accounts by secure sign-in. Every connection feeds the brand model, and the coverage meter shows how much of the brand ai-dm can see.
- WebsiteCrawled for pages, products, schema and site health. Works from the domain alone.
- GoogleGoogle Ads, GA4, Search Console and Business Profile, with reviews.
- MetaFacebook Page, Instagram and Meta Ads, plus competitor ads from the Meta Ad Library.
- LinkedIn, Pinterest and XPages, posts and ads for each brand.
Can one engine watch and run your brand's ads?
Meta ads analysis and Google Ads analysis, every day. ai-dm reads every campaign, finds the competitor ads that keep running, writes new ad copy from the brand's thesis, and publishes across Meta, Google, LinkedIn, X and Pinterest once your team approves.
| Ad | Spend | CTR | ROAS | Freq. |
|---|---|---|---|---|
| UGC routine v3 | ₹42,180 | 1.9% | 3.4× | 2.1 |
| Before / after v1 | ₹38,900 | 0.9% | 1.6× | 4.8 |
| Free shipping offer | ₹21,450 | 2.4% | 3.9× | 1.7 |
| Founder story | ₹12,300 | 1.3% | 2.2× | 2.6 |
| Search term | Spend | Conv. |
|---|---|---|
| vitamin c serum for oily skin | ₹8,240 | 31 |
| free serum sample | ₹2,910 | 0 |
| serum side effects | ₹1,870 | 0 |
| dewleaf serum | ₹1,120 | 44 |
Illustrative example · nothing publishes without your team's approval
Who keeps your brand posting, listening and replying?
Social media management, listening and review management in one place. ai-dm plans and publishes organic posts on every connected channel, reads each channel's signal, listens to what people say about the brand off-site, and keeps its Google Business Profile and reviews in shape.
“The beans were great but my order took a week and the box was dented.”
Illustrative example · every post and reply waits for your team's approval
How much time does your team lose to brand reporting?
White-label brand reporting that builds itself from your brand's model and goes out under your agency's name. Each report covers far more than revenue.
- Your logo, your domain. Your brands see your agency, not ours.
- Revenue and orders, with the source of each. Then what changed and why, not a wall of charts.
- Everything ai-dm did that month. Ads, posts, articles, review replies, AI search and competitor moves.
- A brand portal and scheduled delivery, so month-end stops being a scramble.
Illustrative examples. Revenue and orders as GA4 reports them.
Why do GA4 and Meta never show the same number?
Each platform counts in its own way. Instead of forcing one figure, ai-dm shows each number with the platform and raw record it came from, so your brand sees exactly where every figure comes from.
Illustrative figures. Hover or focus a source to see its record.
Is your reporting tool only a dashboard?
| A typical reporting tool | ai-dm | |
|---|---|---|
| What you get | Charts of what happened | A living model of each brand that flags what changed and why |
| Evidence | A total per metric | Every number linked to the raw record behind it |
| Memory | Starts fresh every month | A ledger of every decision and its outcome |
| Coverage | The brand's ad and analytics accounts | Also SEO, AI search visibility, competitor ads, reviews and off-site mentions |
| Execution | Not covered | Organic posts, ad copy and ads published on Meta, Google, LinkedIn, X and Pinterest after your approval |
| New business | Not covered | Finds prospect brands, audits them and builds the pitch deck |
| Pricing | Usually one currency, fixed seats | Billed in USD and INR. Per-brand plans or pay as you go |
Is your brand showing up when customers ask AI what to buy?
Shoppers now ask ChatGPT, Perplexity and other AI answer engines for recommendations. ai-dm tracks where your brand appears in those answers, where competitors appear instead, and the content that would change it.
A new service you can sell.AI search visibility reports and GEO content strategy, delivered under your brand. On Moolwan, pages written this way were shown 344,000 times in Google's AI results in three months.
Where will your agency's next two D2C brands come from?
Lead generation for digital marketing agencies, without buying lists. ai-dm searches the market for D2C brands with visible marketing gaps, scores each one, and hands your team a ranked list of brands worth pitching.
- Search the way you sell. By category, city and whether a brand already runs Meta or Google ads.
- See the gap before you call. Not in AI answers, the same ad for months, weak site health, unanswered reviews, outspent by rivals.
- Ranked by gap score. The brands with the biggest fixable gaps come first.
- One click to an audit. Save brands to your pipeline and build audits for all of them.
- Local service businesses too. Local business prospecting finds clinics, studios and stores with a weak Maps presence.
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Illustrative example
The gaps ai-dm looks for when it scores a prospect brand
Each brand found in prospect discovery is checked for these six signals. The bigger and more fixable its gaps, the higher it ranks, and each gap becomes a talking point for your first call.
How do you win the first call with a prospect?
Generic pitch decks get ignored. Enter a prospect's domain and ai-dm builds an evidence-backed audit and pitch deck, so the first call opens with the prospect's own numbers.
- Audit before you call. Search presence, AI answers, competitor ads, site health, reviews and content gaps.
- Every finding has a source. Nothing in the deck is a guess.
- Walk in with a deck. Three growth gaps with evidence, under your agency's logo.
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How does ai-dm work?
Gather. Analyse. Detect. Alert. Recommend. You act. Monitor. Learn and repeat. Always on.
- Step 1
Gather
Every signal from the brand's website, search, AI search, ads, social media and competitors is captured and kept as it arrived.
- Step 2
Analyse
The engine builds a private, living model of the brand and reads every signal against it.
- Step 3
Detect
Changes are measured against the brand's own baseline, so real problems and opportunities stand out from noise.
- Step 4
Alert
The team hears what changed, the likely reasons and how confident the engine is, with the evidence attached.
- Step 5
Recommend
ai-dm suggests what to do next, ranked by the evidence behind each option.
- Step 6
You act
The team decides and acts. Nothing changes without their approval.
- Step 7
Monitor
ai-dm tracks whether the action is working against what it was expected to move.
- Step 8
Learn and repeat
The outcome is written back into the brand model, and the loop runs again. Always on.
Who built this, and why should you trust it?
Before ai-dm was a product, it was how we ran Moolwan, our own D2C home décor brand.
We needed to know why numbers moved, not just that they moved. We needed every decision written down, and a way to tell what actually worked. So we built the engine for ourselves first, on our own money and our own customers. Today one person runs Moolwan's nine channels on it in about an hour a day.
Every number opens the raw record it came from. Real Moolwan data.
Below benchmark
ai-dm reports weak numbers as plainly as strong ones. Real Moolwan data.
Suggestions wait here until a person approves them. Counts are real; wording is shortened.
What was tried, why, what was expected and what happened. Entry wording is illustrative.
What's live today, and what's next?
We'd rather show you exactly where we are.
Live now: intelligence
- Brand intelligence report from a domain
- Brand model, daily signals and change alerts
- Evidence trail and decision ledger
- SEO audit, keywords and backlinks
- AI search visibility tracking
- Competitor ads from the Meta Ad Library
- Off-site mentions of the brand
- Prospect discovery, audits and pitch decks
- White-label reports and brand portal
Live now: connections and execution
- Meta: Facebook, Instagram and Meta Ads
- Google Ads, GA4 and Search Console
- Google Business Profile and reviews
- LinkedIn, Pinterest and X
- Organic posting on every connected channel
- Ad copy, ad creation and ad posting
- Review replies and Business Profile upkeep
- Everything published after your team's approval
Coming next
- HubSpot CRM
- Zoho CRM
- Landing pages with lead capture
- Call tracking with Twilio
Want to be one of the founding agencies?
We're onboarding a small group of agencies that work only with D2C brands, and building the next version with them.
Not ready to add a brand? Start with your own agency.
Get a free AI search visibility audit of your agency. No brand data involved.
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Questions agency owners ask us
What is ai-dm?
ai-dm is an always-on brand intelligence engine. It gathers a brand's signals, finds what is going wrong or where the opportunity is, and alerts the team with evidence. It recommends what to do; people decide and act. ai-dm then checks whether it worked, learns and repeats.
Do I need to log in to generate a report or run an audit?
Yes. Brand reports, prospect discovery, prospect audits and the agency audit run inside your ai-dm account, so you sign up or log in first. You can sign up pay as you go. The Moolwan case study is open to everyone, with no login needed.
Which platforms can ai-dm connect to?
Meta (Facebook, Instagram and Meta Ads), Google Ads, GA4, Search Console, Google Business Profile, LinkedIn, Pinterest, X and the brand's website. Each connection uses secure sign-in and is live today. HubSpot, Zoho, landing pages, Twilio call tracking and WhatsApp are coming next.
Can ai-dm publish organic posts and ads for the brands we manage?
Yes. ai-dm plans and writes organic posts and ads from each brand's thesis, then publishes them on Facebook, Instagram, LinkedIn, X, Pinterest, Google Ads and Google Business Profile once someone on your team approves them.
Can ai-dm show which competitor ads are working?
Yes. ai-dm tracks competitors' ads in the Meta Ad Library, including new, stopped and changed ads and how long each has run. Ads that keep running are flagged as likely winners, and the patterns behind them feed new ad copy for your brand.
Does ai-dm analyse Meta and Google ad accounts?
Yes. It reads spend, CTR, ROAS, frequency and creative performance on Meta, and search terms, wasted spend and campaign mix on Google Ads, every day. When something moves against its baseline, it lays out the probable causes with the evidence behind each.
Does ai-dm manage Google Business Profile and reviews?
Yes. It monitors reviews, drafts replies in the brand's voice, keeps hours, photos, posts and Q&A up to date, and tracks local pack rank across a geo-grid. Replies and changes go live only after approval.
Does ai-dm track what people say about a brand off-site?
Yes. It listens across the web, news, forums and social channels, sorts mentions by sentiment and sums up the themes, so your team knows what customers praise and what they complain about.
Can ai-dm help us win new D2C brands?
Yes. Prospect discovery searches by category and city for D2C brands with visible marketing gaps, such as missing from AI answers, the same ad for months or unanswered reviews, and ranks them by gap score. You can then audit any prospect from its domain and get an evidence-backed pitch deck under your agency's logo. Both run after login.
How is ai-dm priced? Can we pay as you go?
ai-dm is billed in USD and INR. You can sign up pay as you go and top up credits as you need them, or choose a per-brand plan. Full details are on the pricing page.
How is ai-dm different from a reporting tool?
A reporting tool charts what happened in connected accounts. ai-dm builds a living model of each brand, flags what changed and explains it with evidence, keeps a record of every decision, covers SEO, AI search visibility, competitor ads, reviews and off-site mentions, and publishes posts and ads after your approval. Reports are one of the things it produces.
Can ai-dm change a brand's ad account or post on its own?
No. Every ad, post, review reply and account change waits for approval from someone on your team, and each approved decision is recorded in the decision ledger.
Will the brands we manage know we use ai-dm?
Only if you tell them. Reports and the brand portal carry your agency's logo and your own domain.
Why don't GA4 and Meta show the same numbers, and can ai-dm help?
Each platform counts conversions in its own way, so the totals rarely match. ai-dm shows every number with the platform and the raw record it came from, so you can show a brand each source side by side instead of arguing over one figure.
Does ai-dm do marketing attribution?
No. ai-dm does not build attribution models. It detects what changed in each brand's performance, lays out the probable causes with the evidence behind each, and records what your team tried and what happened.
Who owns the brand data, and where does it live?
Each brand's data stays its own. Each brand is kept in its own private model, separate from every other brand, and is never sold or shared. You can request deletion at any time.
Is the Moolwan data on this page real?
Yes. Moolwan is our own D2C home décor brand. Its numbers come from its Google Search Console, GA4 and ai-dm workspace for 29 June to 26 September 2026, with bot traffic excluded. Other examples on this page are marked as illustrative.
Who is behind ai-dm?
ai-dm is built by Euphorica Ventures Private Limited, registered in Bengaluru, Karnataka (CIN U74999KA2021PTC145032, GST 29AAGCE3637A1ZV). It was founded by Ruchi Malhotra, founder and CEO (IIT Kanpur), who built enterprise software at Verifone and HP, and Sanjay Srivastava, co-founder and COO (IIT Roorkee), who has 24+ years in marketing strategy and business development including leadership roles at a US multinational in the semiconductor industry. You can reach us on WhatsApp at +91 99458 05800 or at ai-dm@ai-dm.ai.
What does Win the why mean?
It is ai-dm's tagline and philosophy. Every number that moves has a reason. We exist to find it, prove it, act on it and check it worked, for every brand, every day.
You've seen what it does. How do you start?
Sign up pay as you go. No plan to pick and nothing to migrate. Add your brand and see its first report today.
Sign up, pay as you go
Top up credits in USD or INR and use them as you need. Move to a per-brand plan when you're ready.
Add a brand's domain
ai-dm builds its first brand intelligence report.
Connect its accounts
Meta, Google, LinkedIn, Pinterest, X and the website. The model learns daily from then on.
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Rather talk first? WhatsApp the founder on +91 99458 05800.
Win the why.™
Every number that moves has a reason. Dashboards show what happened; they rarely show why. Without the why, teams guess, act late and lose trust. ai-dm exists to win the why for every brand, every day: to find the reason behind every change, prove it with evidence, recommend the next move and check that it worked. Then it starts again, because the why keeps changing. When you win the why, you stop guessing and start growing. That is why we exist.
Gather. Analyse. Detect. Alert. Recommend. You act. Monitor. Learn and repeat. Always on.
Have the answer before your brand asks.